Strategic Alliances and Partnerships
You are considering a strategic alliance or partnership in the development of a new market? An alliance or a partnership enables you to rapidly benefit from the expertise and the market knowledge of your partner, its commercial practices, habits and customs of the country and formal and informal networks. It is therefore important to efficiently manage the different parameters of these agreements in order to ensure maximal synergy and, in the case of a disagreement, minimize the consequences for your business.